Alchemy of Joy™

Sir Brent J. Freeman is a Keynote Speaker & Author on the
science, soul & secrets to unlocking the life of your dreams

Sir Brent J. Freeman

EO Alchemy at Incline Village with Brent Freeman on stage and audience seated, trees in background
Brent Freeman speaking to an audience in a well-lit room with a red light.

Keynote Speaker

Custom keynotes on Unlocking Joy for companies and organizations to attract and retain the highest quality talent so they can achieve new financial heights.

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Heart Centered Coach

1:1 coaching for Executives, Entrepreneurs and Influencers who are looking to create evergreen joy in their lives, organizations and families. High impact, high results.

Alchemy of Joy™

Custom workshops on the Alchemy of Joy™ that combines an inspirational TED style talk, guided meditation, neuroscience background and live List of Joy activity to reconnect participants with their inner joy. Powerful. Intense. Effective.

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Outdoor meditation session with instructor and participants lying on mats in a forest
People sitting on a wooden deck in a forested area, engaged in reading and writing activities, surrounded by tall trees and natural greenery.
A notepad labeled 'List of Joy' with a pen resting on it, placed on a maroon cushion outdoors among soft, natural sunlight.
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Alchemy of Joy Testimonials

“The Alchemy of Joy reignited my hope and optimism in life at a time when I felt disillusioned, lost and hopeless. It gave me powerful, science-based tools that I now use daily to move beyond my depression and into joy. While they’re not overnight fixes, these practices have given me the frameworks and faith I needed at a critical turning point in my life. They’ve empowered me to take huge steps forward, putting me on the transformational path to rediscover joy that I so desperately needed. Because of Brent, I’m now hopeful and optimistic about the future that I’m creating.”

— J.G. San Francisco 2025

The Alchemy of Joy has been a lifeline for me during one of the darkest times in my life. I found myself feeling lost, overwhelmed, and uncertain about the future. I needed something to help me transform my pain into strength, and that’s exactly what I found in Brent’s teachings. With the powerful tools and insights I gained, I began to navigate my emotions and challenges more effectively. While life still presents its difficulties and uncertainties, I now approach them with a renewed sense of hope and resilience. It’s comforting to know that, even in tough times, I have the resources to get through anything that comes my way. I can truly say I’ve rediscovered my joy and purpose. I’m grateful for Brent’s guidance, which has empowered me to face life’s ups and downs with courage. It’s okay to feel uncertain, but I now have the faith that I can overcome whatever challenges lie ahead. — K.M. -2025

I had the privilege and pleasure of taking Brent Freeman’s Alchemy of Joy workshop, and wow, it really changed my life! The all-day workshop was not only transformative, but I learned so much about how to stay in the higher vibration of being in my joy more often. The modules, workbook and timeline were organized in such a fashion that made it easy to follow along and didn’t feel rushed at all, even though we covered a lot of material in a single day! The way he seamlessly wove in meditation and breath work throughout the day provided such a safe container for me to really dig deep into facing and healing past relationship trauma, clearly identify some of my blockages, which helped me define what’s really important to me, to live my best life, and what I need to let go of to move forward. And the icing on the cake was when Brent had us redefine a core narrative we previously held in a very powerful way! Brent is truly an inspiration, and a very captivating teacher with enchanting energy. He has worked closely with Joe Dispenza and Tony Robbins, and when you take his workshop, you’ll experience all the magic of his teachings and more. This was hands down the best workshop I have ever taken, and I cannot recommend it more highly! — C.D. -2025

The alchemy of joy was an incredibly powerful workshop. Having it geared around unlearning and rewriting notions of happiness around lifestyle’s that are built around career was especially interesting for me. As someone who’s stepping into their career and looking to build their character further I couldn’t be more happy with the feelings and tools this workshop brought me! Thanks Brent!! — S.S. -2025

Wow!!! The Alchemy of Joy was a deep, layer by layer journey into that which keeps us from you and how to train and cultivate our consciousness into that which creates joy and self-love. I loved Brent's integration of the material intellectually with the impact and power of the meditations and breathwork somatically. The work brought me up against some deep underlying thoughts and feelings that have created sadness that has bordered on depression periodically in my life. Through changing the core narratives, the list of joy and other tools, I found it so valuable how Brent provided concrete and pragmatic, yet powerful, pathways to find, maintain and expand the joy in my life. — B.B. -2025

I must admit, being one who has attended her countless share of retreats and workshops, going into the Alchemy of JOY workshop I was looking forward to a day of reflection and being in community with like-minded fellow travelers, however, not really expecting to have any insights of profundity, as I felt quite sure my decades of swimming in the work had me fairly tapped out in this area of epiphanies. Well to say I was mistaken would be a notable understatement. Not only did I experience a number of profound insights throughout the day, through the Core Narrative exercise (catalyzed by Brent's powerful mastery) I was able to identify and unlock a limiting recording (of which I wasn't even aware) that had been running throughout my lifetime. Brent is not only a gifted guide, but his ability to embody the work, communicate digestible teachings, and exemplify vulnerability creates a sacred container of trust, safety, and magic that breeds revelatory awakenings. The arc of the day that Brent creates takes his audience through a poetic and powerful flow of content that crescendos into a true masterpiece for both the individual and the collective. Whether you're just beginning your journey through the realms of consciousness and awakening, or you've been flying along higher frequencies since the beginning of time, attending Brent's Alchemy of JOY Workshop will not only be time incredibly well spent, it will be one of the greatest gifts you could give to your heart, to your mind and most importantly to your soul. Bravo Sir Brent... Bravo... — L.R. -2025

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It’s time to unlock true joy in all aspects of your life.

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Life is sweetened by joy. It’s time you invested in it.

J.O.Y.

What does J.O.Y. stand for anyways?

Journey Overcoming Yourself

It’s time to embark on the most profound exploration you can undertake—the voyage within.

This journey is not about traversing distant lands or scaling the highest peaks; it's about navigating the intricate landscapes of your own being. It calls upon you to challenge the invisible barriers you've built around your potential, the silent whispers of doubt that have too often steered your decisions. This acronym isn't just a motto; it's a transformative process. It beckons you to confront and conquer your deepest fears and limiting beliefs, revealing that the most formidable obstacles are often those we place before ourselves. As you embark on this journey of self-overcoming, you uncover layers of strength, resilience, and capability previously unimagined. The joy found in this journey of self-discovery isn't just in reaching the destination but in realizing that with each step, you are becoming more authentically you—unveiling the vastness of your own potential. It's a path that demands courage, introspection, and relentless pursuit of self-mastery. Yet, the reward is unparalleled: a life lived in alignment with your truest self, brimming with joy that emanates from deep within. Your dream life awaits. It’s closer than you think…

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Unlocking joy is all about daily investments into the things that light you up, from the inside out.

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Sir Brent J. Freeman

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Serial entrepreneur making the world a better place through business. Knighted by the former royal family of Italy, Casa di Savoia, at the age of 36, Sir (Cavaliere) Brent J Freeman has dedicated his life to combining philanthropy and business and has helped generate over $1B in revenue and $1B in M&A for his clients, all while positively impacting the world around him. Founder of 5+ direct to consumer social good brands and a multimillion dollar digital marketing agency with marquee clients like Hello Fresh, Home Chef, Factor_, MUD\WTR, Poo~Pourri, evite and hundreds more, Brent is now passionately focused on giving back and helping teach others how to rediscover their inner joy and live a life of true happiness and success. His mission is to help 1 Billion people rediscover joy in his lifetime…

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Get in Touch

Want to learn more about Alchemizing Joy for your organization or personal life? Contact Brent and his team here and we’ll be in touch to set up a discovery call together.